2020 and even 2021 proved to be both challenging and groundbreaking years for the workplace. We’ve seen numerous trends and changes come and go, and how they have impacted our work life as well as the hiring process.
It’s no secret that if you want to recruit the best of the best, you need to stay on top of trends and changes in the industry; which is why we’re going to take a look at the most important trends that will shape 2022.
Start delivering an omnichannel experience
Recruitment is rapidly going cross-platform, and recruiters need to develop strategies to deliver a seamless experience to candidates. It’s proving to be increasingly difficult to recruit effectively over just one or even several traditional recruitment channels – there is a growing need to engage candidates across all relevant touchpoints identified in your strategy.
This should include all online and offline touchpoints where you could potentially engage with new talent. However, instead of just using these touchpoints to promote open positions and companies, it’s important to optimize your communications to suit both the channel that you’re using, and to ensure that you’re delivering a seamless brand experience across all channels.
It’s all about Employer Branding
As the recruiter, it’s imperative to create a good communications strategy that will help portray your client’s brand in the best possible light.
It’s the recruiter’s responsibility to get acquainted with the brand, understand its values, mission, and vision, and create a compelling narrative that will connect with and inspire talented job-seekers to aspire to work with the brand and hopefully accept that first interview.
Find your niche
A key element in successful recruiting, and a focal point for long-term talent retention in 2022 will be niche industry knowledge. As industries and niches grow and become more complex, new and more intricate job roles, with more specific requirements and harder-to-find candidates, will arise. Only top recruiters will know the ins and outs of a niche, in order to recruit effectively for complex positions and roles.
Remote working is here to stay
In many industries, remote working isn’t going anywhere in 2022. There is an increasing need to facilitate remote talent acquisition and retention in 2022 and beyond. Recruiters need to align their processes with the needs of the remote workforce, in order to make the hiring process more relevant to changing work environments.
Proactive recruiters will dominate the recruitment industry in 2022 and beyond, simply because modern recruitment technology will continue to require a more aggressive talent sourcing process.
The playing field is more competitive than ever, and recruiters need to leverage digital transformation to stay relevant and ahead of the competition.
Modern talent acquisition and retention requires a modern approach. Recruiters need to stay on top of the latest trends in order for their clients to hire the best talent and thrive in 2022. Recruiters who stay on top of industry trends such as these will continue to rise above the competition.